Browse Category: Ad Campaigns

Hi, Jose


Say hello to Jose Henrique Borghi. He began all his best advertising endeavors in 1998 and hasn’t stopped creating new ones since then. In 2002, he founded his own agency, which later merged with Lowe and partners. At this time, he became CCO there. In 2012, there was a corporate restructuring. The agency then went through a name change and is now known as Mullen Lowe Brasil.


In 2015, Mullen Lowe’s group was officially announced to make some new changes. Also, Jose Henrique Borghi was announced as the company’s new co-CEO. He has even won Interview of the Month – several times and on numerous websites, in which many of his career endeavors were likewise listed, along with those of the company. He and the company may be seen on countless news websites: More than 20 recent news publishing exist on this topic, and they all speak on what this leader has gotten for the company and its goals – and what the company continues to fight for and learn more about Jose Borghi.

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In fact, many of his most popular ad blog post have even been featured in France. Cannes Lions has been featured in multiple works of his, along with those of his coworkers and fellow contributors. These include David Levy, Deborah Vazquez Otis, Domenica Marasco, Iffe Alameda, Ona Butti, Marcus Jimenez, Eduardo Rodriguez, Raul Santos, Elisa Juick, Hugo Felipe, Flavio Montara, Maria Rosales, Heroi Hydro, Guug Cotari, Goora Vega and several others. He also holds sponsorships with Electro Media, Grupo NASA, Momentum Brazil, and even Oracle. Some of his most featured recent articles on Cannes include the following: “What Happened to the Digital Agencies in Cannes?”, “What a Disaster Yesterday Here at the Palais”, “I’m a Tormented Person. But at Least I’m Not Alone.” and more.

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Jose Borghi’s Passion for Advertising

Brazilian advertising reflects the vibrant environment that the country is widely hailed for, and with the ad agency Mullen Lowe Brasil they use colorful and multi-layered stories to connect people and brands. The President of Mullen Lowe, Jose Borghi is not only a native of Brazil, but he is also innately creative. His storytelling skills and broad appeal, from his early perspective as a fresh out of college copywriter or as the President of an agency, has always been able to shine a light on just what companies and people are searching for.

He has a keen ability to communicate the messages that brands want people to take away from each campaign. This ability has led to a twenty-five year long career in advertising that is decorated with awards and feats in the industry. What’s even more impressive is the fact that Borghi was able to accomplish a tremendous amount of his success early on as a copywriter, creative director, and even as an entrepreneur when he first started out on his own and read full article.

Various festivals all over the world have awarded Borghi numerous times for the brilliant work and inventiveness of his ad campaigns. There is no denying that Borghi is passionate about his work in advertising. His passion is what has brought him much further than if he were simply relying on his education or talent, and that same passion is what you sense in every decision that he has made throughout his career. Jose Borghi has only become more committed and more involved in the advertising field.