Browse Category: Fashion Leaders

Fabletics the Athletic Fashion Outlet that’s crushing Amazon part 2

The bottom line is that’s just the beginning. When a website can be so fluid and personal before you’ve even made your first purchase you can only imagine the type of customer service and experience you’re going to have at the store. When becoming a VIP Member you not only get discounts and points online but you can also use your membership in-store to also receive the same benefits.

 

With Fabletics you always have a fashion outlet that is on your side, just visiting the store opens you up to the possibility and likelihood that you’ll meet someone, maybe even a neighbor, that you can connect with and share the experience with. Working out by yourself can have its benefits but working out with someone else is always twice the fun, right? Plus having that extra support will likely help you achieve whatever it is that you’re after. Rather it be just casual Yoga sessions or an early morning mile run.

 

Once in-store you’re greeted by all of the month’s designs and styles. At the checkout desk, you can also expect to meet someone genuine and passionate about not just fashion but also connect with you as a customer and make sure you get the exact product you’re looking for. Knowledgeable and friendly you will have a smooth and memorable experience that may just make you want to come back again next month!

 

Kate Hudson’s personal feelings on the brand are that unlike Under Armour or other brands that try to motivate you to be active by having a very bold and headstrong approach to their marketing, Fabletics is meant to just be fun and fit with you and your personality. She wants her customers to feel welcome and involved with what’s going on so that the customer is more likely to feel supported and motivated along their athletic journey. She wants Fabletics to be very light-hearted, personal, fun and relaxing to wear. You aren’t another number you’re an actual person, and I think you’ll see that too with how they run their business and treat you.

 

So what are you waiting for? Head over to their website and take the quiz now, and find out what you’ve been missing: https://www.fabletics.ca/get-started

Doe Deere: Queen of Unicorns

Makeup should be all about having fun. For Doe Deere, that concept isn’t just a passion, it’s her business.

Doe Deere, a Russian-born, New York-raised entrepreneur is the CEO and Founder of Lime Crime Cosmetics. Lime Crime started as an eBay DIY fashion line in 2004; Deere launched Lime Crime Cosmetics in 2008.

The LA-based makeup line is now a Pinterest, Instagram, and Tumblr cult favorite. Any search for “Lime Crime” on Tumblr brings up selfies of women rocking Lime Crime makeup, especially the brand’s signature lipsticks.

With lipstick names like “Beet It,” “Cheap Thrill,” and “Trip,” Lime Crime brings to mind brands like Urban Decay, but it’s got an edge of its own.

“Today, [Lime Crime] stands for color revolution, breaking the rules, and not being afraid to color outside the lines!” Deere explains in a recent interview with Galore magazine. “It encourages us to have fun with color and not to take ourselves too seriously.”

The self-proclaimed “Queen of the Unicorns” calls her fans unicorns because “[I]t takes a very specific kind of a person to rock the shades we produce,” she says, “someone brave, someone who loves color, someone who defies expectations.” Many of her ‘unicorns’ rock Lime Crime as part of their Halloween makeup looks.

Deere has considered herself an entrepreneur since her childhood in Russia, where she popularized temporary tattoos among her classmates and sold them. During her formative years living in New York City, she was a musician in a band.

Today, Deere is highly regarded as an innovator in the beauty community, especially as a female entrepreneur whose business focuses almost exclusively on e-commerce. Lime Crime was one of the first brands to show “on-lip” pictures of its lipsticks, where the color is shown on actual lips.

Visit crunchbase.com to know more about Doe Deere.

She considers Kimberly Gordon, the founder of the vintage-inspired clothing brand Wildfox, to be a friend and mentor. For other ambitious young women, Deere has some advice:

“Follow your heart because I believe that every person has something special about them,” Deere says in an interview with Guest of a Guest. “[W]hen you tune into that, that’s when you really start to blossom and reach your truest potential.” Link to the interview: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

The Many Accomplishments of Chris Burch

Mr. Christopher Burch is a very successful and accomplished man. Not only is he an owner of a company called Burch Creative Capital but also, he has had a hand on 50 companies that are currently super successful. Chris Burch has managed to make such an unmatched portfolio in 40 years. He also interested in technology and fashion as he believes that these two industries will play a big part in our future.
Companies and brands like TRADEMARK, Poppin, Nihiwatu, Cocoon9, Ellen DeGeneres, Voss Water, Jawbone, Universe and Faena Hotel have rated him highly as he has helped them be the brands they are currently.
One wouldn’t imagine that there would be fashionable gadgets like the Samsung Smartwatch and Apple Smartwatch in the 80s and 90s. If you are spotted with such devices in this current times, people get the impression that you are a very fashionable and technological advanced person. Due to such advancements, Mr. Burch got interested in technology and fashion and how these two distinct industries are intertwined.
Fashion and technology are here to stay and we better embrace them as they will form a big part of the future. According to Chris Burch (http://www.bloomberg.com/news/articles/2013-02-15/chris-burch-becomes-a-billionaire-as-fashion-stock-surge) we study the past and present so as to predict what the future holds. This theory can also be applied to the trends of these two industries. An iPod is fashionable gadget, but few could imagine in the 60s, 70s or 80s that such a gadget would ever exist. One gadget that is currently fashionable is the SwegBoard; it has become very common and it was made in conjunction with a British fashion designer and an engineer.
The symbiotic relationship of fashion and technology has led to innovative designs like the Pseudomorphs which is a self-painting dress and the Dare Droid which is a drink-making dress. This relationship has also spilled over to the cycling industry whereby an airbag helmet had been designed for cyclists so as to reduce the impact on someone’s neck when he or she accidentally falls while cycling.
On the catwalk, spectacles were prohibited but currently Google glasses are being accepted.

More information for Chris Burch here: https://www.engadget.com/2016/08/17/how-technology-gives-fashion-startups-an-edge-over-legacy-brands/